Yahoo News is the most-visited news platform in the U.S. with 180M+ monthly users. After acquiring AI news app Artifact, they sought to refresh their mobile experience. At Berkeley Innovation, my team studied how Gen Z consumes news and designed features to fit their media habits. Our Badges and Streaks feature was presented to senior leadership and launched in Q2 2024 to 185M+ users. The specific deliverables of this project are under NDA— feel free to reach out with questions!