Yahoo News↗ is the most visited news platform in the U.S., with 180M+ monthly users. Following their acquisition of AI-news app Artifact, they aimed to breathe new life into their mobile experience.

At Berkeley Innovation↗, my team explored how Gen-Z consumes news and designed features to integrate Yahoo News into their media habits. Our Badges and Streaks feature was presented to senior design leadership and rolled out in Q2 2024 to 185M+ users.

The specific deliverables of this project are under NDA—feel free to reach out with questions!