
College Campus-based Fashion Resale
CONCEPTUAL DESIGN
PRODUCT STRATEGY
UX RESEARCH
CONTEXT
Depop↗ is a fashion e-commerce and thrifting platform based in London with 35 million registered users.
My team at Berkeley Innovation↗ was challenged to investigate the underlying motivations and pain points that shape how American college students interact with second-hand fashion, and propose design interventions that make Depop their go-to stop for shopping ethically and sustainably.
The specific deliverables of this project are under NDA, but please shoot me an email if you have any questions!
TIME
July — Dec 2024
ROLE
Project Manager
CONTRIBUTIONS
Market analysis
User interviews
Journey mapping Prototyping