Depop, Exploring User Empathy
UX RESEARCH
MOBILE APP
DIRECT 2 CONSUMER
PRODUCT STRATEGY
Depop↗ is a fashion e-commerce and thrifting platform based in London with 35 million registered users.
My team at Berkeley Innovation↗ was challenged to investigate the underlying motivations and pain points that shape how American college students interact with second-hand fashion, and propose design interventions that make Depop their go-to stop for shopping ethically and sustainably.
The specific deliverables of this project are under NDA, but please shoot me an email if you have any questions!
Aug 2024 --> Dec 2024
Project Mentor
Research Lead
Synthesis Lead
Ideation Lead
Prototyping Lead
Deliverables Lead
ROLE
TEAMMATES
TIMELINE
Made with 2000s R&B and a touchpad and a dream (it might be time to buy a mouse).
©2025 JOSH MING_DOU CHOU
Depop Inc,
CONCEPTUAL DESIGN
PRODUCT STRATEGY
UX RESEARCH
CONTEXT
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TIME
Jul — Aug 2025 (8 weeks)
ROLE
Project Manager
TEAM
Andie Benitez
Lila Portis
Jolla Rae
Anya Kishida
Brian Lam
CONTRIBUTIONS
Stakeholder alignment
Market analysis
UX/UI Design
Prototyping