College Campus-based Fashion Resale

CONCEPTUAL DESIGN

PRODUCT STRATEGY

UX RESEARCH

CONTEXT

Depop↗ is a fashion e-commerce and thrifting platform based in London with 35 million registered users.


My team at Berkeley Innovation↗ was challenged to investigate the underlying motivations and pain points that shape how American college students interact with second-hand fashion, and propose design interventions that make Depop their go-to stop for shopping ethically and sustainably.


The specific deliverables of this project are under NDA, but please shoot me an email if you have any questions!

TIME

July — Dec 2024

ROLE

Project Manager

CONTRIBUTIONS

Market analysis
User interviews
Journey mapping Prototyping

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