PRODUCT STRATEGY

UX RESEARCH

FEATURE DESIGN

NDA

College campus-based fashion resale.

CONTEXT

Depop is a London-based fashion resale platform with 35M users. My team at Berkeley Innovation researched U.S. college students’ motivations and pain points around second-hand fashion, and prototyped design solutions to position Depop as the go-to for ethical, sustainable shopping (which were pushed into development!). The specific deliverables of this project are under NDA, but please shoot me an email if you have any questions!

CONTRIBUTIONS

Journey mapping Prototyping

Market analysis
User interviews

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