
PRODUCT STRATEGY
UX RESEARCH
FEATURE DESIGN
NDA
College campus-based fashion resale.
CONTEXT
Depop is a London-based fashion resale platform with 35M users. My team at Berkeley Innovation researched U.S. college students’ motivations and pain points around second-hand fashion, and prototyped design solutions to position Depop as the go-to for ethical, sustainable shopping (which were pushed into development!). The specific deliverables of this project are under NDA, but please shoot me an email if you have any questions!
CONTRIBUTIONS
Journey mapping Prototyping
Market analysis
User interviews
TIME
July — Dec 2024
ROLE
Project Manager


